Helpful Ideas for Digital Marketing for Roofers Beyond Basic SEO!

The idea that understanding and utilizing good SEO is essential for digital marketing strategies is one that every business owner has surely heard time and time again.

It is a component of nearly every digital marketing campaign since SEO is a basic, base-level marketing strategy.

Yet it is not the only strategy that roofers digital marketing should pay attention to.

These are some less-obvious, often overlooked ideas that can improve digital marketing for roof companies and yes, they can even help to improve SEO, too!

  • Collect and Manage Online Reviews - Word-of-mouth advertising is some of the most powerful advertising out there today. Noting this, any effort for roofers digital marketing should invest time into collecting reviews on their website and online directory listings and manage them well. Let other customers create new customers via their positive reviews and when there are complaints, dealing with them in a positive manner can also gain customers. 
  • Start A Referral Program - A referral program that encourages pleased customers to bring in new customers is a win-win strategy for everyone involved. 
  • Be Active on Social Media - Social media has become a critical part of digital marketing for roof companies as there are so many potential customers there to market to. Create social profiles, be active with them, and learn to optimize postings and advertising so it is shown to users in the same community that are looking for roofing services.
  • Connect on LinkedIn - Roofing companies can find work among other business owners in their communities through professional listings on LinkedIn. 
  • Invest in Content Marketing - Website blogs are an important resource for attracting views through organic search and having interesting and valuable information to circulate via social media accounts. Content marketing using content like blog posts, informational videos, infographics, and other content are essential for generating interest and bringing in more roofing leads. 
  • Attract Customers with Seasonal Specials - Publicizing promotions like seasonal specials and similar discounts is one more digital marketing for roof companies strategy that can bring in new customers and keep a roofing company busy. They are also a great way to drum up new business during slow periods, such as during the winter, by offering good deals on maintenance tasks and other services that homeowners might be prompted to take advantage of.

Digital marketing for roofers is an essential need for every contractor looking to compete in a crowded local business market.

While SEO sits at the base of most other roofers digital marketing strategies, there are other important ways to attract more customers, too.

Smart roofers should include these methods in their overall digital marketing for roofers!

Lead Nurturing – How Does It Apply for Roofers?

The goal of any marketing campaign is to generate leads in the hopes of converting them into actual sales.

Yet not all leads are ready to convert immediately, especially with regard to lead nurturing for roofing companies.

While there will always be some customers shopping for a roofing company so they can immediately schedule a repair or new roof installation, a large percentage of customers are gained secondhand, using lead nurturing strategies that pull the customer in partway, then keep them in the sales funnel until they hopefully convert. 

What is Lead Nurturing?

Based on the lead generation, conversion, and growing process, lead nurturing is essentially the process of cultivating leads that are not ready to convert by slowly pushing them along until they finally are.

To do this effectively, a roofing company owner must have a good lead generation plan and then a lead nurturing strategy that: 

  • Understands the customer and recognizes what point in the buying cycle they are positioned
  • Understands what their motivations for converting might be.
  • Outlines the ideal conversion process and how it should happen.
  • Outline the steps necessary for lead nurturing through the process until conversion

What Is The Work of Leave Nurturing Services?

Lead nurturing services for roofing companies are easily and effectively applied to existing marketing strategies because they work similarly to the buying cycle of different stages of roofing customers.

As mentioned above, some leads are ready to buy and convert right away; however, in most cases roofers must use that initial lead to nurture the customer and keep them involved until the time arises that they require roofing services.

Essentially, by generating interest in their brand and keeping their company’s name in the minds of potential customers, lead nurturing strategies for roofers are more likely to convert an already-existing lead than be forced to scrounge for more new leads. 

Lead Nurturing – A Valuable Part of Lead Generation

Although the goal of a lead generation strategy is to collect leads of all kinds, the second step of that strategy is always lead nurturing for the leads that do not immediately convert.

Using techniques like content marketing, email campaigns, referral programs, and social media engagement, roofers can keep warm and even cool leads active in a good lead nurturing program.

Over time, some of these leads will progress through the funnel to become hot leads that eventually convert. 

Adding This All Up

With effective lead nurturing services, any roofing company can hold onto customers who are not quite ready to invest in roofing services, then be there for them the moment they are.

In this manner, lead nurturing strategies for roofers that filter unready leads into a nurturing funnel can keep the sales cycle churning to finally convert sales from leads that have been slowly developing.

What Are The Top 5 Lead Generation Methods for Roofers?

In terms of lead generation, every business owner needs to utilize the methods that will be the most effective for them to get the best ROI.

While there are countless lead generation strategies that roofing contractors can use in their marketing plans, some will be more fruitful than others.

Roofers should include as many techniques as possible in their diverse lead generation marketing plan but when starting out, these are the top 5 that will help them hit the ground running.

  1. SEO - On-site search engine optimization and off-site search engine marketing are the two main lead generation strategies on which all other digital marketing efforts are based. To succeed in others, roofers should invest in good SEO services to help them improve their websites and directory listings, then boost their exposure with PPC marketing that can bring about faster marketing results. 
  2. Google Business and Google Maps - A key element for lead generation marketing is to claim and fill out the company’s listing on Google Business, then use that along with good SEO efforts to capture a spot on the Google Maps 3-pack. This form of local SEO marketing will spread business awareness within a contractor’s local service areas and bring in more high-quality leads. 
  3. Social Media Marketing - Ads on social media sites like Facebook, Instagram, and YouTube are great ways to get ads shown to customers searching within a company’s service area.  
  4. Email Marketing - Opt-in email marketing campaigns are another highly effective way to contact potential customers who are looking for services, then keep them in a marketing funnel endlessly until they eventually buy. 
  5. Offline Campaigns - For roofers and similar service-oriented businesses, offline lead generation strategies like neighborhood canvassing, attending local trade shows, and direct mail advertising are also effective for attracting customers within those communities. While these types of offline campaigns are definitely more traditional, they can also work seamlessly in conjunction with online lead generation strategies to create greater brand awareness and recognition, and build a positive brand reputation within the community. 

Like every other business, roofing companies need a great lead generation strategy to bring in more and better leads and help the business grow.

Using the above lead generation techniques, roofers can develop a workable marketing plan that brings in leads from multiple sources and keeps their work schedule full.

Combined, these lead generation techniques can collectively help any local roofer get the exposure they need in their specific service areas and bring in more customers!

What Are the Different Types of Digital Marketing?

Digital marketing is the process of marketing a business online.

Within the broad term of digital marketing, there are various specific types of marketing that are used to achieve the goals identified in overall digital marketing strategies.

Used collectively as needed, digital marketing management firms can gain the most success with any digital marketing campaign for their business customers.

  • Website Marketing - The first step in every digital marketing campaign is having a website that presents the brand as well as its message and acts as a base for lead generation, business contact, and all other types of marketing. 
  • PPC Advertising - Pay-per-click advertising is a direct form of digital marketing that involves paying for exposure on various websites and platforms. 
  • Email Marketing - One of the most effective digital marketing strategies available involves building an opt-in email list, then sending continuous marketing emails and other information to those lists.
  • Social Media Marketing - Marketing using Facebook, Instagram, and other social media platforms can also be effective, as it helps companies establish their brand awareness and engage with followers and potential customers. 
  • Content Marketing - Content marketing is done in conjunction with website, email, social media, text, and video marketing. It involves the creation of valuable content intended for the desired audience, then publishing it using those other methods to generate interest and attract viewers back to the website. 
  • Text Marketing - Marketing using SMS texting is like email marketing, except links to content are sent via text message. 
  • Video Marketing - Another highly effective technique used in successful digital marketing strategies is video marketing, which appeals to many people for its informative and entertainment value because of the popularity of YouTube and other video platforms. 
  • Affiliate Marketing - One of the oldest types of marketing, affiliate marketing involves partnering with other businesses and influencers who share information about a company’s products with their own audiences, usually for a fee or a percentage of the sales made.

With so many types of online marketing, it is no wonder that the best campaigns require skilled digital marketing management.

Though not every business will utilize all the techniques mentioned above, those that do will see how they work collectively to bring in more leads and create more sales.

From the creation of effective digital marketing strategies to the execution of these main types of marketing to achieve promotional goals, any business can succeed with these techniques when they work with an experienced digital marketing management firm!

3 Things A Company Should Know About Effective Lead Nurturing!

Lead nurturing is the essential marketing process of generating interest, and then directing that interest to a business website.

The goal of every lead nurturing strategy is to draw in the most interested leads that have the highest chance of becoming conversions.

Unfortunately, conversion rates are not always what is hoped, but the issue does not always have to do with the lead.

Many times, marketing services find that the problem preventing easy conversions is the website, itself. 

What Is the Website Conversion Rate? 

An important measurement that is used to gauge the effectiveness of lead nurturing strategies and website performance is conversion rate or the number of leads that click on the site and eventually convert.

A good conversion rate, and one that lead strategy marketers strive for, is 10%.

Research suggests that most websites only convert at 1%, which means many missed connections and lost sales. 

How Can Website Conversions Be Increased? 

When lead nurturing seems successful and plenty of leads are generated, but they reach the website and fail to convert or quickly leave, this is a prime indicator that there is something wrong with the website, itself.

Assuming the site has been checked for problems like poor optimization, slow page loading, and other more obvious concerns, a lead that fails to convert is frequently caused by one thing: unanswered questions.

The key to reeling those leads in further and ultimately convincing more of them to actually convert lies in the answering of three important questions, and as quickly as possible. 

What Are the Three Questions That Must Be Answered to Increase Conversions? 

When nurtured leads land on a website, it is important that the website is ready to convert them by answering the top three questions most consumers want to know, and quickly, without having to dig for the information: 

  1. What Does the Business Do? - Though this is an obvious answer in the broad scheme of things, consumers need to know from the first sentence at the top of the website what the business does, specifically, and for whom. 
  2. How Can the Business Solve Their Problem? - Active leads reaching a website need to see immediately that the company has solutions that will solve their problem, which is typically their need for visiting the site in the first place. 
  3. How Can the Customer Get It? - Consumers want to know quickly whether they are within the company’s service area and approximately how much it will cost them to attain these services and/or products to help them solve their problems. 

How Should These Answers Be Provided? 

The best way to support an effective lead nurturing strategy is to include the answers to those three critical questions right at the top of the home page.

All the website needs is a simple statement that states the business type and service area so there are no questions that active leads are in the right place.

Then, to help them learn how to get it, a big, bold Call-to-Action within the same header is all that is needed.

As simple as these three things may seem, lead marketers find that including them has a positive effect on increasing conversion rates.  

Increase Website Conversions with This Simple Tip

Gaining more sales starts with good lead nurturing to draw in more potential customers.

Lead nurturing strategies do not end with advertising or landing pages, however; they continue to the website, and what happens - or does not happen - until a conversion is made.

By ensuring every website includes three simple things in the main header, lead strategy services see a considerably higher conversion rate of all high-quality leads drawn to the website.

Correct this big, little mistake and get more sales! 

Improve SEO on Your Roofing Website Using Internal Linking!

The home base of every roofing company is a website generating good SEO for roofers through effective optimization.

Internal linking is one of the essential techniques that can build SEO for roofing companies when it is utilized throughout the company’s website.

Internal linking is the practice of linking keywords on one page to another informative page on the same website.

This SEO help technique used for roofers is highly effective and easy to implement, offering these important benefits.

  • Increases Site View Time - Internal links on a website page increase SEO for roofers by increasing the amount of time that viewers spend on the website. By linking related pages to each other, visitors are more likely to click a linked keyword and read on, rather than just leave the website. High view times are interpreted as a good thing by the Google search engine and a sign of a website offering valuable content. 
  • Directs Website Traffic to Important Pages - Using internal links on other pages, it is possible to direct site traffic to specific pages that a business owner especially wants visitors to see. Whether those are conversion pages, information pages, or some other type of page, they will get more interaction when internally linked as part of good SEO help for roofers from the home page and within other pages. 
  • Improves Page Authenticity - Another benefit that arises from directing website traffic with internal linking is the increased page authenticity that occurs from the increased traffic to the page. This type of SEO help for roofers can then naturally boost the organic SEO of that page, as more traffic is yet another indicator of page importance and a page offering valuable content that should be elevated in the SERPs.
  • Improves Site Crawling and Interpretation - Internal links throughout a website make site crawling easier and faster as well as allow the search algorithm to understand a website and a business more easily. This is important for good SEO for roofing companies, helping its pages to rank higher in the SERPs after related searches.  
  • Builds Website Authority - Based on the previous four benefits, internal linking generates great SEO for roofers by increasing overall website authority, which makes the search algorithm more likely to recognize it and serve its pages in the organic search results.

The purpose of having a business website is for that website to be found and seen.

One effective way to increase that possibility through organic search is using SEO help techniques for roofers that make the site more recognizable to the search algorithm.

Internal linking is a simple technique to improve SEO for roofers so that roofing contractors get more pages served and attract more customers!

A Practical Guide To Search Engine Optimizing Your Website

Everyone who has a web site knows how important it is to maintain a high search ranking from the big search engines; however, it can be hard to know exactly how to go about doing so.

The methods presented in this article will help you get the best results from your SEO efforts.

What Is Search Engine Optimization?

Why should your small business use search engine optimization?

Search engine optimization is an optimal way to direct traffic to every page of your website instead of just the homepage.

In other words, you can utilize commonly used keywords in order to direct traffic to other parts of your website with more information about that keyword.

People who are not searching for your business specifically may find the result interesting and be compelled to navigate the rest of your links.

What About Keywords?

Use the right keywords.

By researching the right keywords to use, you will make sure that search engines rank you for the subject you want to be ranked for.

Do keyword research first to make sure you are using keywords that people actually search for; don't go by your own guesses.

Highlight Your SEO Niche

Promote yourself as being an expert in your niche because it is an effective way to increase your internet marketing success.

Post a website that focuses on a specific aspect of a certain market, then choose appropriate keywords and use SEO to promote those keywords.

It is important that the customers receive whatever it is they are looking for, not what you assume they need.

Avoid Using Too Many Keywords

To prevent your site from being ignored by web crawlers, you should refrain from stuffing too many keywords into your web pages.

Many advanced web crawlers will ignore sites that are packed with keywords.

Keywords are essential if you are using them correctly, but they can also hurt you if you overdo them.

Have An Effective SEO Process

Having a high quality and effective SEO process is crucial to maintaining a visible internet presence, so make sure that you take advantage of the techniques you have learned from this article.

If you put them to use, your search ranking will rise and you will draw more traffic than ever to your site.

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