What Are the Different Types of Digital Marketing?

Digital marketing is the process of marketing a business online.

Within the broad term of digital marketing, there are various specific types of marketing that are used to achieve the goals identified in overall digital marketing strategies.

Used collectively as needed, digital marketing management firms can gain the most success with any digital marketing campaign for their business customers.

  • Website Marketing - The first step in every digital marketing campaign is having a website that presents the brand as well as its message and acts as a base for lead generation, business contact, and all other types of marketing. 
  • PPC Advertising - Pay-per-click advertising is a direct form of digital marketing that involves paying for exposure on various websites and platforms. 
  • Email Marketing - One of the most effective digital marketing strategies available involves building an opt-in email list, then sending continuous marketing emails and other information to those lists.
  • Social Media Marketing - Marketing using Facebook, Instagram, and other social media platforms can also be effective, as it helps companies establish their brand awareness and engage with followers and potential customers. 
  • Content Marketing - Content marketing is done in conjunction with website, email, social media, text, and video marketing. It involves the creation of valuable content intended for the desired audience, then publishing it using those other methods to generate interest and attract viewers back to the website. 
  • Text Marketing - Marketing using SMS texting is like email marketing, except links to content are sent via text message. 
  • Video Marketing - Another highly effective technique used in successful digital marketing strategies is video marketing, which appeals to many people for its informative and entertainment value because of the popularity of YouTube and other video platforms. 
  • Affiliate Marketing - One of the oldest types of marketing, affiliate marketing involves partnering with other businesses and influencers who share information about a company’s products with their own audiences, usually for a fee or a percentage of the sales made.

With so many types of online marketing, it is no wonder that the best campaigns require skilled digital marketing management.

Though not every business will utilize all the techniques mentioned above, those that do will see how they work collectively to bring in more leads and create more sales.

From the creation of effective digital marketing strategies to the execution of these main types of marketing to achieve promotional goals, any business can succeed with these techniques when they work with an experienced digital marketing management firm!

3 Things A Company Should Know About Effective Lead Nurturing!

Lead nurturing is the essential marketing process of generating interest, and then directing that interest to a business website.

The goal of every lead nurturing strategy is to draw in the most interested leads that have the highest chance of becoming conversions.

Unfortunately, conversion rates are not always what is hoped, but the issue does not always have to do with the lead.

Many times, marketing services find that the problem preventing easy conversions is the website, itself. 

What Is the Website Conversion Rate? 

An important measurement that is used to gauge the effectiveness of lead nurturing strategies and website performance is conversion rate or the number of leads that click on the site and eventually convert.

A good conversion rate, and one that lead strategy marketers strive for, is 10%.

Research suggests that most websites only convert at 1%, which means many missed connections and lost sales. 

How Can Website Conversions Be Increased? 

When lead nurturing seems successful and plenty of leads are generated, but they reach the website and fail to convert or quickly leave, this is a prime indicator that there is something wrong with the website, itself.

Assuming the site has been checked for problems like poor optimization, slow page loading, and other more obvious concerns, a lead that fails to convert is frequently caused by one thing: unanswered questions.

The key to reeling those leads in further and ultimately convincing more of them to actually convert lies in the answering of three important questions, and as quickly as possible. 

What Are the Three Questions That Must Be Answered to Increase Conversions? 

When nurtured leads land on a website, it is important that the website is ready to convert them by answering the top three questions most consumers want to know, and quickly, without having to dig for the information: 

  1. What Does the Business Do? - Though this is an obvious answer in the broad scheme of things, consumers need to know from the first sentence at the top of the website what the business does, specifically, and for whom. 
  2. How Can the Business Solve Their Problem? - Active leads reaching a website need to see immediately that the company has solutions that will solve their problem, which is typically their need for visiting the site in the first place. 
  3. How Can the Customer Get It? - Consumers want to know quickly whether they are within the company’s service area and approximately how much it will cost them to attain these services and/or products to help them solve their problems. 

How Should These Answers Be Provided? 

The best way to support an effective lead nurturing strategy is to include the answers to those three critical questions right at the top of the home page.

All the website needs is a simple statement that states the business type and service area so there are no questions that active leads are in the right place.

Then, to help them learn how to get it, a big, bold Call-to-Action within the same header is all that is needed.

As simple as these three things may seem, lead marketers find that including them has a positive effect on increasing conversion rates.  

Increase Website Conversions with This Simple Tip

Gaining more sales starts with good lead nurturing to draw in more potential customers.

Lead nurturing strategies do not end with advertising or landing pages, however; they continue to the website, and what happens - or does not happen - until a conversion is made.

By ensuring every website includes three simple things in the main header, lead strategy services see a considerably higher conversion rate of all high-quality leads drawn to the website.

Correct this big, little mistake and get more sales!