With so many digital marketing and SEO techniques for roofers to be aware of, knowing where to start can be confusing.
Fortunately, there are some marketing methods that can make starting out with SEO for roofers easy.
Contractors who incorporate these best strategies for SEO for roofing companies into their marketing plans will start to see results more quickly.
From there, they can move on to more complex roofing company SEO once there is a solid base to build off!
- Have A Professional User-Friendly Website - Before doing anything else, roofers should invest in a professionally-built website that has built-in SEO and is user-friendly with simple navigation. Ease of use is an important ranking factor for every website. SEO for roofing companies is easier to improve upon when starting out with a great website.
- Start A Blog - Publishing high-quality, informative content to a blog attached to a roofing contractor’s website is an important way to boost SEO for roofers and keep customers coming back. Providing valid information on interesting and relevant topics builds website authority and trustworthiness while helping to build a positive brand reputation.
- Invest in Local SEO - Of all the roofing company SEO strategies that can help a contractor start attracting more customers, none is more important than developing a good roofing companies SEO plan. From claiming and filling out Google Business Profile pages and publishing location-relevant content to seeking and collecting customer reviews, these are all ways that can get a local roofing service noticed by the most important people of all - the ones right within a contractor’s community.
- Use Social Media - Create social media pages, optimize them, and then use them to collect followers and engage them. Post links to interesting blog content as well as short videos and invest in paid local advertising on these sites that can be filtered to local community members.
- Research the Right Keywords - Lastly, to achieve good SEO for roofing companies, good keyword research must be done. Finding the right targeted and localized keywords is essential for attracting the right people doing ‘near me’ Google searches, and further building up the relevance and authority of blog posts and website pages.
For roofing contractors who are just starting to take SEO for roofers seriously as they seek ways to generate more leads and more sales, these basic SEO practices can help.
They are simple enough that any contractor can begin the process on their own or can invest in the skills of a professional SEO marketing service to help them succeed.
After seeing the improvement that SEO can make in any company’s marketing efforts, roofing contractors will appreciate getting started with this important marketing strategy!